About Us

burton on trent embroidery, assegai embroidery, swadlincote embroidery, fradley embroidery,

​Assegai is a small business based in Burton on Trent, Staffordshire


The name Assegai, comes from our South African roots in KwaZulu Natal, Zululand. An Assegai is a Zulu Warriors spear.

Besides offering all the usual embroidery services we have also created products especially for South African & Zimbabwean expats as well as Springbok Rugby Fans.

About Assegai embroidery - Burton embroidery services

We pride ourselves on producing long lasting quality embroidery that businesses can wear with pride.  Staying up to date on new embroidery techniques & products allows us to achieve the best embroidery results on all types of fabrics even the difficult ones like sports performance clothing.

Points we feel makes us a good choice when choosing an embroidery company:

  • Personal customer service is important and being a small business makes this easy. Every customer is valued no matter how big or small

  • All embroidery is done onsite by us

  • We care about the end embroidery results, we want your logo to look the best it can as we know it is important for your companies image

  • Only quality backing/stabilising materials is used, this is important for long lasting embroidery and keeps it stable and looking great even after many washes and wear & tear.

  • Isacord Polyester thread is used, this thread combines sheen and softness with high tensile strength and has excellent colour fastness. Pantones can be matched - wide variety of thread colours available including Neon colours

  • Setting up of logo’s into embroidery files is done by an expert digitising company – this is a vital part of producing good embroidery results and is a specialist field so we leave this to the professionals

Thread colours available from Assegai
Assegai Embroidery theads
embroidery backing materials